http://www.tricitiesbusinessnews.com/2011/02/more-nonprofits-use-social-networks-to-fundraise/
"points are converted into monetary donations for the three participating charities: Bob Woodruff Foundation, Learn To Be and Bluebonnet Equine Humane Society.
The Bob Woodruff Foundation provides support to military service members and veterans, especially those who suffer traumatic brain injury and combat stress. The Learn To Be Foundation provides online educational tutoring for underprivileged children in math, science and language arts. Bluebonnet Equine Humane Society helps rehabilitate wounded and mistreated horses throughout Texas and Arkansas and places them into safe, permanent homes.
The name Karmaback came from the idea that helping to spread the word about a company should in turn reward the consumer.
“If you as a consumer are helping a company to get their word out, you ought to get something back for that—karma back,” Beverly said. “Now you just earned this karma. Why not share it with the charities?”"
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