http://www.killerstartups.com/Social-Networking/karmaback-com-a-better-way-to-reward-your-users
Karmaback.com - A Better Way To Reward Your Users
EXCERPT - "Ultimately, that is the kind of bond that any brand manager strives to build. And the fact that such a bond can be built so easily simply speaks of how convenient and practical Karmaback really is."
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