As non-profit organizations continue to look to social media as a viable means to drive charitable giving, the Bob Woodruff Foundation, the Learn To Be Foundation and the Bluebonnet Equine Humane Society have joined forces with Karmaback, Inc. to turn social network engagement into cash donations via Karmaback points, which are easily earned by interacting with partner brands on Facebook and Twitter. Through this new program, companies that use Karmaback for social network marketing, including sweepstakes, coupons, and customer engagement, get the added benefit of giving their Facebook fans and Twitter followers a way to donate their earned Karmaback points to a participating charity.
http://www.businesswire.com/news/home/20100921005445/en/Non-Profits-Leverage-Social-Media-Enable-Forms-Online
http://www.texastechpulse.com/karmaback_signs_nonprofits/s-0031166.html
http://eon.businesswire.com/news/eon/20100921005454/en
http://digitalproducer.digitalmedianet.com/articles/viewarticle.jsp?id=1208199
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